Business Plan Items
Business Plan Items
The executive summary
Overview of the business or project
- Project history
- The legal form of a company
- Mission, vision and values
- Company goals
- Types of business
- The company name
- Industry Classification
- Types of business
- The localisation
- Financial Forecast Summary
The governance
- Presentation of the promoter
- The ownership structure
- The organizational structure
- Organizational chart
- Management team
The market
- Market research
- Description of products and services
- The area of the activity
- Business environment
- The territory concerned
- The potential market
- The target market
- Market share
- The competitive advantage
- Market segmentation
The marketing strategy
- Product-based strategy
- Price-Based Strategy
- The promotional strategy
- The promotion
- The physical and virtual environment
- Client services
- Partnerships
The production plan
Risk management
The financial plan
Financial analysis