Assignment
The mission of an organization is the affirmation of its raison d'être. It helps to indicate the path to take to achieve the vision.
Vision
The vision is the establishment of the future state that the organization aspires to create. It represents the desired long-term state based on the company's resources and skills (“What do we want to be?”). It allows the company to focus the attention of management and employees on the mission and the objectives to be achieved. An inspiring vision motivates company leaders and employees.
Values
Core values are the principles that underpin an organization's strategy. They are based on the identity of the company.
Goals
Objectives are statements of specific results that are to be achieved. They are the details in order to realize the vision.
Google values
We can be serious without a suit
Fast is better than slow
do no harm