THE TARGETED TERRITORY
The territory concerned represents the geographical limits where the products or services will be offered. This is where your customers come from. Depending on the nature of the activities, the company will be local or global, but also depending on the ambition of the entrepreneur. For example, the service of a hair salon or landscape maintenance is usually local in nature, but nothing prohibits having hair salons in all countries, while an application business on iPhone can be global in nature, but nothing prevents the application from meeting a local need. The choice of territory is very important, because it will constitute your market.