The localization strategy

The localisation

Localization consists of making products and services accessible on the market. A distribution system makes it possible to effectively reach the right customer, in the right place, at the right time and in sufficient quantity. Here is a list of things to consider when establishing a localization strategy.

  • Crafting Points
  • Point of sale
  • Merchandising
  • Storage
  • Distribution channels
  • Territory
  • Delivery

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