The physical or virtual environment
Nowadays, the experience that customers have when they enter a store (physical or online) is as important as the product or service. Particular attention should be paid to paint color, furniture appearance, building, equipment, printed materials and all other physical elements.
The people who greet customers are also part of the physical environment of your business and will largely reflect its image. The staff will have a great influence on the experience of your customers since they will establish direct contact with them. A courteous and professional staff will give an image of courtesy and professionalism to the company. It is important to think now about the various personnel selection criteria to ensure that you maintain an impeccable image at all times. For example, to answer a phone, it is better to be looking for someone who is patient and attentive.