THE MAIN REASON FOR FAILURES OF START-UP COMPANIES

Bill Gross founded many start-ups and incubated many more – and he became curious as to why some succeeded and others failed. So he collected data from hundreds of companies, his own and those of others, and ranked each company according to five key factors. He found a factor that stood out from the rest – and even surprised him.

Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and even surprised him.

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